By:Andrew Brown


Being successful means growing revenues, and this is where marketing comes into play. There are all kinds of marketing techniques being touted today ranging from traditional forms like direct mail and print advertising to brand new tactics like using Web 2.0 avenues (e.g., YouTube, MySpace).For many small businesses, and a number of larger concerns, one approach that applies no matter what content is used is "guerilla marketing," a term that has been part of the commercial lexicon for over two decades, since Jay Conrad Levinson's book of same name hit the bookstores.

For start up or small businesses, marketing can be a "damned if you do, damned if you don't" proposition. Pouring money into marketing can blow the budget, but some kind of conversation with the market is needed. The key is finding smart ways to promote the business that are free, cheap, or promise a huge return on investment. This is where guerilla marketing comes in. It is an option that has proven quite successful for numerous industries. With this marketing solution, you use your time, information, energy, and creativity in lieu of money.


Tired of the high cost of traditional methods, Levinson introduced the concept of guerilla marketing as a better way to get the word out about a particular business. Unlike standard marketing, guerilla marketing offers a lower cost form of advertising with powerful results. One component of this approach is focusing on a specific niche market rather than trying to sell to everyone. This type of focus allows you to refine the business more effectively.

Guerilla marketing is essentially about using good, old-fashioned common sense in a creative coloring-outside-the-lines way. In other words, it's about using unconventional methods for promoting your company, as well as using every source of publicity, some that you might not have considered before. Here are some interesting examples:

A pizza store discount coupon that looks like a UPS delivery slip.
A consultant who gives prospects a free quart of ice cream when they leave his office, then calls them with a special offer when he has calculated they've arrived at home (can't let that ice cream melt!).
A consultant's business card that folds out into a bookmark; it includes the usual information, along with a list of her services as well useful resources for her prospects.
A dry cleaner who doesn't give out discount coupons; instead, he effectively sidesteps competitors by sending a personal letters to each customer, giving a credit to their account.
Actually, many guerillas have realized the value of writing a short note and mailing it off with business card attached; the note can range from just touching base to outright asking for business. Although guerilla marketing was originally designed for the smaller business, larger firms, even those in the Fortune 500 space, use the strategies as well, which is a sure sign that the approach works. Incorporate this strategy by applying some creativity spiced by a little nonconformity, and you can grow your business with great success without spending a fortune. About the author:
Andrew Brown and Small Business Guru provide Coaching, Inspiration and Practical Advice for Small Business Owners and Entrepreneurs. Subscribe to the free, weekly newsletter at www.small-business-guru.com


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By:Jimmy Vee


"You've got mail!"

That phrase blasted from the 10" cheapo computer speakers that flank my 19" big boy monitor. I don't use AOL but I set my email client to "belt out" the common phrase to let me know I have a new batch of mail screaming down the pipe.

In that avalanche of mail that poured into my mailbox like a broken-handled faucet, I noticed a pieced of spam (gotta love the spam). This wasn't' just an ordinary piece of spam this was a high-tech, glossy piece of spam - an html spam (the ones with fancy pictures on it).

This spam was actually from someone I had met in person and gotten my email address off a piece of email I had sent to her and then put me into her spam database without permission.

This piece of spam was a marketing lesson that I needed to share with you鈥?br />
The spam was nicely set up with a headline and subheads, but since it was HTML and the headline was an image the image took way too long to load and I was already into the subhead (it was text) before the headline even made its first showing.

The subhead (first thing I read) said, "Are you trying to force round pegs into square holes?" Now we've all heard this clich茅 line before and I'm asking myself what the heck does it mean and what the heck does it mean to me in the context of your business???

Copywriting Tip #1

Don't use clich茅 lines in your headlines and sub headlines. We've all heard them before which means we don't take notice and they don't cause us to think. You need provocative headlines and subheads that engage your reader and make them think about themselves in terms of your business or solution.

This was a question type of headline and question type headlines are a strong headline option - but, you must ask thought provoking, engaging questions. Don't waste your one opportunity to grab your reader with a worn out, clich茅, wet-noodle question. Smash them over the head with something that will engage them and get them wanting to read the next line of copy.

Copywriting Tip #2

The sole purpose of your headline, subhead and photo captions is to get the reader to read your first sentence of copy!! This is the most important step you can get them to take. If they just skim your ad from top to bottom your chances that they take your desired action is drastically reduced.

You must get them to the first line of copy. Your first line of copy should be short and its sole job is to get them to read the next line of copy. The second line of copy's job is to get the reader to read the next line - and so forth.

Your first two paragraphs of copy should be short and non-threatening and should create a desire for the prospect to keep reading through to the next paragraph.

The copy should create a "slippery-slide" down the copy to the call to action. All along the copy should anticipate and answer any questions the reader would come up with as they read.

This "slippery-slide" copy concept was taught to me by Joe Sugarman. Joe is one of the all time great direct response copywriters of our time. He is the marketing master behind so huge product success stories such as "Blu-Blocker Sunglasses."

Copywriting Tip #3

Have you ever been standing in a line for a ride at Disney World or another busy theme park? Have you ever noticed how the line is all zigzagged? Have you ever wondered why they do that? It's not to save space it's to make you feel more comfortable and so you don't freak out at how long the line is.

Imagine how long the line would look if it were perfectly straight!

The same goes for your copy.

The third copywriting tip I'm going to give you here is to use sub headlines to break up your body copy into manageable sections. This keeps the reader engaged and makes the copy seem easier to read and not as long. These sub headlines can be a summary of a major point in the previous paragraph or in the one to follow. They could also be a curiosity generating line about what's to come in the copy.

Testing has shown that the content of the subheads are not as important as them being there. About the author:
Jimmy Vee and Travis Miller are the authors of "The Ten Tall Tales Of Traditional Advertising That Cost You Tons" and their newest release, "The Small Business Owner's Guide To The Galaxy: Jim
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By:


Working from home is something a lot of people would love to do and spend lots of time trying to find the perfect way to do it with the least hassle possible. More and more people are discovering they can work from home and finding the right at-home business that works for them. Part time and full time income vary on how much time you spend with her your business, and for the first few months it will be slow going. For this reason, it is probably smart to keep your current job until the ball gets rolling with your home business enough to replace your other job. So what types of home based businesses can you do?

Surveys: This is a popular form to get a decent income online. You sign up at a site that will send you surveys for market research, let you be in focus groups, and even let you try a product for free so that you can give feedback to the company trying to perfect it for a wide release or inthe hope you'll do business with them later. Phone surveys are common from these companies as well, so be prepared to get a few calls and answer some surveys over the phone. High paying surveys are not always available and a lot of your income will depend on the need for the survey at any given time as well as if you fit the target demographic the company is looking for.

eBay: Or any other popular online auction site like Yahoo's auctions, ubid.com, and onsale.com. It is well known people make very comfortable incomes doing online auctions full time. Finding what to sell is very important and even the perfect product is subject to swings in the publics mind of what's valuable. There are many tools to find what is popular and selling like crazy on eBay. And once you discover what you want to sell there's companies to buy from to resell on eBay. Often, to avoid having pallets and boxes of product at their home, some marketers will use a Dropshipping company to deliver the product to the winning bidder. Having the inventory at home and using a dropshipper have their advantages and disatvantages, but it will depend a lot on what you chose to sell. Using eBay could be an entire article in itself, so let's move on as otehr articles will delve into this more than I will in this article.

Affiliate Marketing: This is big business in the internet world. All it really is is selling someone else's product and you make a commission on every sale. Some popular websites that use affiliates to sell are Clickbank and Commission Junction. You can be an affiliate to sell virtually anything on the internet. Sizable incomes are made using this approach alone. The most effective way to do this is to have your own website, then send you visiters to the affiliate's main page to finish the sale. If you are very good at Adwords, you can do this without having a website at all. Adwords can be very expensive to the inexperienced and is NOT recommended if you are starting out.

This should set you in a good direction if you are looking to work at home. There are more ways than this to have a home based internet business and the more you research what you want to do the more ways you'll find you can make money online. Don't give up if it doesn't start happening imediately. Rome wasn't built in a day, these things take time.
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