MOST women admit telling the odd white lie to their other halves to hide the true cost of their shopping trips.

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But, it seems, the credit crunch is encouraging the habit.

Embarrassed about splashing out, half of working women questioned for a survey admitted lying to their husband or partner about how much money they spend on themselves.

Forty per cent said they had bought clothes or beauty products which they had kept secret from their other halves.

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And 80 per cent of new clothes, shoes and handbags bought were kept secret.

Researchers commissioned by Marie Claire magazine questioned 1,500 women aged from 20 to 40.

Trish Halpin, editor-in-chief of the magazine, said: 'While once it was the occasional
embroidered patches pair of new heels, now women feel compelled to regularly hide new purchases.'